Branding is crucial to a successful company.
Your branding is the front man to your company and how people perceive it. Every brand and logo should be hand crafted and unique to its business. Think of your logo as a Social Insurance Number. It is your company’s main piece of identity. A good brand doesn’t stop with just the logo but continues with how each accompanying element works with it.
A wordmark is the most common form of logo. Comprised of your company’s name it can have varying additions or the letterforms themselves can say everything.
Symbols are more complex to create. As your brand recognition grows eventually people will know what the brand is before they even read the copy. A symbol is the driving force to this but it doesn’t end there…
A great logo doesn’t necessarily make a great brand. It’s more than that, it’s how you portray yourself, how you speak to your customers, the way your artwork works alongside your logo. The photography, verbiage, and colours you use, and how you use them. The typeface usage, and how your layouts are set up. It’s all of that and more.