Redline Brewhouse is a craft brewery, pub, and gearshop in Barrie, Ontario. Its unique atmosphere and brand is crafted around vintage and hot rod style themes. The Williams family had a vision for their company and brewhouse and I’m glad to have had a part in making their hard work and passion a reality.
Inspiration was gathered from classic garage and motorcycle signs, as well as mechanic suits. I enjoyed the entire journey from concept to final product. Working with an automotive name like Redline helped make it easier as I consider myself to be a gearhead as well, so I could bring multiple passions of mine together.
Here are some of my rough solutions and how the logo evolved through the process.
Along with the logo I created a booklet that contains the dos and don’ts of using that logo. A unique brand mark was created as well to be used in other applications. With brand recognition eventually this could be used on its own to identify the company.
I designed stationery, menus, coasters, and other promotional handouts early on. Since then I have designed a multitude of print products after being hired on as their graphic designer.
When working with Redline Brewhouse initially I was employed at a web design & development company. It was there that I designed the Redline Brewhouse website and worked alongside the developers to insure everything looked and worked perfectly.
An important part of a craft brewery is their can artwork and packaging. Here are some of the original pieces. Since then, the artwork style has evolved but still retains the brand feel and spirit.